Today I’m going to show you how to grow your YouTube channel in 2021.
This is the same step-by-step process that I used to grow my channel to 451,000 subscribers:
And in this guide you’re going to learn exactly how to get more views and subscribers.
Let’s dive right in.
- Step #1: Find Untapped Video Keywords
- Step #2: Create Videos Optimized For “Watch Time”
- Step #3: Optimize Your YouTube Videos
- Step #4: Use Thumbnails That Stand Out
- Step #5: Create (and Promote) Optimized Playlists
- Step #6: Promote Videos To Your Audience
- Step #7: Turn Viewers Into Subscribers
- Bonus Step: Rank Videos in Google Search
Step #1: Find Untapped Video Keywords
When it comes to YouTube, video keyword research is SUPER important.
In fact, choosing the right keyword can make or break the performance of your video.
For example, one video from my channel ranks #1 in YouTube for “YouTube Views”.
1. First, create a list of “Seed Keywords”
Seed Keywords are terms that describe super broad topics.
For example, if you were in the digital marketing space, your Seed Keywords would be things like:
- Social Media
- LinkedIn Marketing
- Facebook Page
- Content Marketing
See how that works? These are broad topics that you can create videos about.
Now, to be clear:
You’re not going to optimize your videos around any of these terms (they’re too competitive).
But a list of Seed Keywords is super helpful for the next step.
2. Next, type your seed keywords into YouTube search
Now it’s time to turn a seed keyword into dozens of long tail keywords.
How?
YouTube Suggest.
This works just like Google.
Pop a Seed Keyword into YouTube…
…and check out the keywords that YouTube suggests.
So at this point, you should have a list of long-tail keywords.
3. Finally, look for low-competition keywords
Finally, you want to optimize your videos around keywords that:
a) Get lots of searches
and
b) Aren’t super competitive
How do you find these magical keywords?
A helpful Chrome extension called TubeBuddy.